Real-time Truth for Consumer Insights
MetrixLab is a global Market Research Company, offering customer insight services & market research data for businesses of all sizes around the globe.
Challenge
Traditional qualitative market research is often too time-consuming and expensive to be used as a scalable method for ad testing and product innovation for global brands. In order to better serve their consumer client brands, Metrixlab needed an innovative, cost-effective and quick solution that could be implemented efficiently on a global level - no small task.
“Remesh offers an exciting experience to our clients, who can log into the platform and observe the discussion unfold live. This lets us replicate the thrill and involvement of focus groups, without travel, time or costs. - Barbara du Perron, Director, Global Knowledge Innovation Consulting”
Sessions Ran
40Industry
Consumer GoodsSolution
Metrixlab implemented Remesh to quickly and easily engage consumers in the early stages of the creative process for their global consumer brand clients, primarily in advertising, package-testing, and product innovation. Remesh replaced the traditional focus group, and delivered a mass qualitative, AI-powered research solution that was agile, affordable, and scalable. Metrixlab was able to reach their client’s global consumers all around the world, and in their native language, on a much larger scale.
Result
By incorporating Remesh, Metrixlab was able to streamline the research process with their clients. Metrixlab conducted qualitative research worldwide without a physical presence, greatly reducing their research and travel costs. Using Remesh, Metrixlab captured cleaner gut reactions from respondents at a scale not possible with other qualitative tools and methods. This enabled them to confidently provide actionable insights for their global clients, growing their clients’ trust in their expertise, and ensuring continued business.