![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66ce3c5c9c0ee269d6cf79b5_Copy%20of%20You%20give%20feedback%20(2).png)
Advanced Research
Why Agencies Should Embrace AI Tools for Market Research
Team Remesh
August 28, 2024
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66ce3c5c9c0ee269d6cf79b5_Copy%20of%20You%20give%20feedback%20(2).png)
Advanced Research
Why Agencies Should Embrace AI Tools for Market Research
Team Remesh
August 28, 2024
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66c77152f22823a98e28770c_Blog-feat-img-Employee-Listening-Program-1.jpg)
Advanced Research
Three Ways to Energize Your Employee Listening Program
Team Remesh
August 26, 2024
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66c77152f22823a98e28770c_Blog-feat-img-Employee-Listening-Program-1.jpg)
Advanced Research
Three Ways to Energize Your Employee Listening Program
Team Remesh
August 26, 2024
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66c7509713b5695490cdc071_Image.jpg)
Advanced Research
Beyond Focus Groups: Segal Benz Delivers Authentic Employee Insights with Remesh
August 20, 2024
Case Studies
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66c7509713b5695490cdc071_Image.jpg)
Advanced Research
Beyond Focus Groups: Segal Benz Delivers Authentic Employee Insights with Remesh
August 20, 2024
Case Studies
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66b537e2f740b71e83d9c2c6_Copy%20of%20You%20give%20feedback%20(1).png)
AI
How AI is Redefining the Use of Audience Data
Team Remesh
August 9, 2024
Market Research
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66b537e2f740b71e83d9c2c6_Copy%20of%20You%20give%20feedback%20(1).png)
AI
How AI is Redefining the Use of Audience Data
Team Remesh
August 9, 2024
Market Research
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66b50abc3209663457ae5da2_Blog-Graphics-Rapid-Research.jpg)
Research 101
Want to Fix Things Fast? Take a Rapid Research Approach
Patrick Hyland
August 8, 2024
Employee Research
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66b50abc3209663457ae5da2_Blog-Graphics-Rapid-Research.jpg)
Research 101
Want to Fix Things Fast? Take a Rapid Research Approach
Patrick Hyland
August 8, 2024
Employee Research
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66b14dd67d1e8f2c67ed0151_Copy%20of%20You%20give%20feedback.png)
Research 101
For Researchers, by Researchers: How Remesh Implements a Customer Feedback Loop
Team Remesh
August 6, 2024
Market Research
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66b14dd67d1e8f2c67ed0151_Copy%20of%20You%20give%20feedback.png)
Research 101
For Researchers, by Researchers: How Remesh Implements a Customer Feedback Loop
Team Remesh
August 6, 2024
Market Research
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66abac679564e274fce8ad71_Blog-Header-global-research-revolution.jpg)
Advanced Research
The Global Research Revolution: From Clipboards to Clicks
Bill Cullo
August 1, 2024
Market Research
Articles
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66abac679564e274fce8ad71_Blog-Header-global-research-revolution.jpg)
Advanced Research
The Global Research Revolution: From Clipboards to Clicks
Bill Cullo
August 1, 2024
Market Research
Articles
Compressing Research Timelines Without Sacrificing Quality
Use these strategies to do faster research and adjust research timelines without compromising accuracy or insights.
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/6669d6c08e75c7e53a1f5a51_Blog-Header-research-timelines-1.jpg)
We know it. You know it. Research teams are under immense pressure to deliver high-quality results quickly without compromising the integrity of their findings. The challenge lies in balancing the need for speed with the need for accuracy and depth.
It’s all possible with AI-powered research platforms, the right mindset, and good research timelines. Speed and quality can go together.
Why research timelines matter
Research timelines are crucial for keeping research projects on track and ensuring all stakeholders are on the same page.
"The timeline helps the project meet its goals," said Suzanne Walsh, research consultant at Remesh.
Bill Cullo, research consultant at Remesh, echoes this sentiment. He says timelines are essential for keeping projects moving forward smoothly.
"It is critically important that people have an understanding of ‘the first draft of this guide is going to be ready by x date, you have two days to look at it,’" he says. It keeps people accountable and keeps projects moving."
The way it used to be: Example of research time frame
In the not-so-distant past, research projects could take weeks or even months to complete from start to finish. With traditional surveys, researchers had no choice but to wait until all the data was collected before they could even begin analyzing it.
"Depending on the population you're trying to talk to, it could be weeks before your target participants have completed the survey," Suzanne says.
Focus groups were similarly time-consuming endeavors.
"In terms of really being able to look at the whole dataset, especially if you're running multiple focus groups on a topic that used to be weeks of time," Suzanne recalls.
Who has the time? Nobody, anymore.
Picking up the pace with technology
Today, new technologies are making it possible to significantly compress research timelines without sacrificing quality.
"For example, take the Remesh platform," Suzanne said. "Immediately, you get percent agreement scores on your questions, and you have all of your polling data. So you have insights that not only didn't exist before, but are available immediately to you."
This kind of real-time analysis is an absolute game-changer for researchers.
"The greatest utility of this platform is not in exploring the question of what percentage thinks this or that," Bill says. "The greatest utility is discovering why people feel, think or do what they do."
With the power of AI, insights surface quickly and allow research teams to dive deeper way quicker than used to be possible.
Of course, there are inherent risks in trying to compress research timelines too much, too quickly. The results still need to be interpreted correctly, which is why the human researcher is needed.
"If people don't know what they're looking at, they don't know what they're looking at," Suzanne said. In other words, researchers without experience interpreting data and extracting meaningful insights may be more likely to draw the wrong conclusions.
AI is increasingly important in enabling researchers to uncover deeper insights in less time.
By using AI to surface key insights quickly, researchers can dive deeper into the underlying drivers of consumer behavior, even when working on a compressed timeline.
AI-powered platforms can rapidly analyze large amounts of data, identifying patterns and themes that would take human researchers much longer to uncover.
Starting with a strong foundation
So, how can research teams ensure they deliver quality insights that can be trusted, even when working on a tight timeline?
Start with a clear objective.
"Quality research stems from a achievable objective," he says. "Not, hey, I want to figure out what consumers are going to buy. And if they're going to buy this new product, or what it is about my product that they would love, and then in turn is going to make them buy more. That's too broad."
Having a thoughtfully crafted discussion guide is also absolutely essential.
At the end of the day, the role of the researcher is to provide context and meaning to the data. That's still true - even in a fast-paced research environment where time is of the essence. And as the speed of business keeps ramping up, it's important to use the tools that help them move faster - without losing quality in their research.
The bottom line
Undoubtedly, research teams face more pressure than ever to deliver meaningful insights at an increasingly breakneck pace. Compressing research timelines doesn't have to mean sacrificing quality or accuracy.
By leveraging cutting-edge technologies, starting with clear and achievable objectives and providing expert analysis and context, researchers can deliver meaningful insights. Insights that move the needle for their organizations, even when working on the tightest of timelines.
The key is to find the right balance between speed and depth and to never lose sight of the ultimate goal: understanding the "why" behind consumer behavior.
Embracing new technologies and methodologies is essential for keeping pace with the demands of stakeholders and the market. However, the need for speed must not come at the expense of quality insights.
Researchers must continue to strike the right balance between efficiency and depth, leveraging the power of AI and automation while still bringing their unique expertise and perspective to bear. By doing so, they can continue to deliver the high-quality, impactful insights that drive business success in an ever-changing world.
Ready to have better timelines?
-
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
-
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
-
More
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66d8d82d79009e2ef1906d84_blog-header-cpg-market-research.jpg)
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66ce3c5c9c0ee269d6cf79b5_Copy%20of%20You%20give%20feedback%20(2).png)
![](https://cdn.prod.website-files.com/65d64f3968c4b864c79e9dfd/66c7509713b5695490cdc071_Image.jpg)
Stay up-to date.
Stay ahead of the curve. Get it all. Or get what suits you. Our 101 material is great if you’re used to working with an agency. Are you a seasoned pro? Sign up to receive just our advanced materials.