Advanced Research
Why Agencies Should Embrace AI Tools for Market Research
Team Remesh
August 28, 2024
Articles
Advanced Research
Why Agencies Should Embrace AI Tools for Market Research
Team Remesh
August 28, 2024
Articles
Advanced Research
Three Ways to Energize Your Employee Listening Program
Team Remesh
August 26, 2024
Articles
Advanced Research
Three Ways to Energize Your Employee Listening Program
Team Remesh
August 26, 2024
Articles
Advanced Research
Beyond Focus Groups: Segal Benz Delivers Authentic Employee Insights with Remesh
August 20, 2024
Case Studies
Advanced Research
Beyond Focus Groups: Segal Benz Delivers Authentic Employee Insights with Remesh
August 20, 2024
Case Studies
AI
How AI is Redefining the Use of Audience Data
Team Remesh
August 9, 2024
Market Research
Articles
AI
How AI is Redefining the Use of Audience Data
Team Remesh
August 9, 2024
Market Research
Articles
Research 101
Want to Fix Things Fast? Take a Rapid Research Approach
Patrick Hyland
August 8, 2024
Employee Research
Articles
Research 101
Want to Fix Things Fast? Take a Rapid Research Approach
Patrick Hyland
August 8, 2024
Employee Research
Articles
Research 101
For Researchers, by Researchers: How Remesh Implements a Customer Feedback Loop
Team Remesh
August 6, 2024
Market Research
Articles
Research 101
For Researchers, by Researchers: How Remesh Implements a Customer Feedback Loop
Team Remesh
August 6, 2024
Market Research
Articles
Advanced Research
The Global Research Revolution: From Clipboards to Clicks
Bill Cullo
August 1, 2024
Market Research
Articles
Advanced Research
The Global Research Revolution: From Clipboards to Clicks
Bill Cullo
August 1, 2024
Market Research
Articles
Trends in Digital Media, Advertising, & COVID-19 (Report)
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to international healthcare, and more!
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to international healthcare, and more!
Sign up to join our next conversation live as a participant or an observer, or request a free demo to watch Remesh in action right now!
In March, we held a live conversation on digital media and advertising with 100 consumers to hear what they had to say about:
- How social media advertising compares to traditional TV advertising
- Which advertising approaches appeal to them, and which don’t
- If, and how, messaging should change in the midst of COVID-19
Here are 3 key findings from that conversation.
Most consumers find ads on social media and streaming platforms annoying or unmemorable
Almost 70% of participants indicated that they disliked advertising on social media and video streaming channels, with many finding them “annoying” and “disruptive.” When asked to describe advertisements in the past that had been effective and memorable, more than half of all participants struggled with naming even one positive example, stating that they didn’t pay close enough attention to such channels.
Consumers are most drawn toward ads that use humor
When asked about the emotional quality of advertisements, a whopping 89% of participants indicated that they preferred ads that were funny and humorous. This is in contrast to a range of emotions they were offered, including hope, love, and wonder. At the same time, participants also indicated that they were more drawn toward ads that featured brands and products they had some degree of familiarity with.
Yet, a sizable portion of participants (54%) also indicated a disdain towards having their purchasing and browsing experience “stalked” or “tracked” by brands, indicating a need to strike a delicate balance when personalizing the customer experience.
Consumers expect messaging in the COVID-19 era to be positive and respectful
Finally, participants were divided when it came to regular advertising messaging during this extraordinary time. 38% of participants were satisfied with the status quo, while 33% felt that regular messaging was inappropriate in this time of crisis.
Yet, across the board, most participants agreed that current ads should carry a tone of positivity, and demonstrate how brands are positively contributing to the current crisis. Participants also expected brands to be respectful in their messaging, and to not capitalize on existing fears that the public might have.
To review the full set of data from this conversation, download our topline report.
-
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
-
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
-
More
Stay up-to date.
Stay ahead of the curve. Get it all. Or get what suits you. Our 101 material is great if you’re used to working with an agency. Are you a seasoned pro? Sign up to receive just our advanced materials.