Ideation Tool: How Remesh Transforms Idea Collection and Testing

What if a single customer comment about smudged sunglasses could inspire product innovations? Or a live brainstorming session with 150 consumers could guide a top hair care brand as it expands into skincare? These aren’t hypothetical scenarios – they’re real examples of companies rethinking their approach with modern ideation tools to spark new ideas and refine existing ones.

AI-powered platforms like Remesh are changing the way companies conduct ideation sessions. By blending the depth of focus groups with the scale of surveys, these tools allow teams to gather richer insights quickly and ensure every participant’s perspective is considered.

In this article, we’ll explore how teams are leveraging these platforms to turn customer feedback into meaningful improvements and exciting new directions.

How teams used to ideate

A room buzzing with ideas, people scribbling thoughts on sticky notes, and sharing one by one. For years, that was the standard way of brainstorming. Teams would bring together a handful of participants, hoping for a spark.

"Before AI platforms or even online platforms, ideation happened through traditional focus groups or in-depth interviews," says Alexandra Key, Research Consultant at Remesh. "Companies would have people write their ideas on post-it notes and every post-it note gets up on a board."

But the limitations were clear. Traditional focus groups could only handle 8-10 people, and even then, just a few participants would dominate each question. Analyzing their responses took days – sometimes weeks. Plus, teams were limited to locals, making it hard to tap into diverse perspectives. Getting from concept to finished product was a slow, often frustrating journey.

Teams needed a quicker, more scalable ideation tool to gather insights and turn them into action. Enter Remesh.

Remesh: an ideation tool that elevates traditional brainstorming

Remesh is an AI-powered market research platform that doubles as an ideation tool. It breaks down old barriers and brings in new features. Using AI and smart design, Remesh allows teams to gather more ideas from more people, faster.

It combines the detailed feedback of focus groups with the large reach of surveys, while keeping the human insights that make idea generation so valuable. But how exactly does it improve the ideation process?

Bringing more voices into the conversation

Forget small focus groups—Remesh sessions bring in 100-150 participants at once, creating a space where every voice counts. Teams can host live sessions for real-time feedback or let people join on their own time, making it easy to capture fresh insights from a larger, more diverse crowd.

"The real-time nature of Remesh allows teams to engage larger groups synchronously or asynchronously, enabling immediate feedback loops and a richer array of ideas from a more diverse audience," says Noele Emmons, VP of Sales at Remesh.

With this flexibility, teams don’t just hear from the loudest voices; they capture ideas from everyone, unlocking a fuller, more dynamic picture of what people really think.

Analyzing feedback instantly

As responses roll in, Remesh’s AI instantly processes feedback, making it a powerful ideation tool for large groups. It identifies common themes, measures agreement levels, and generates quick summaries, allowing teams to dive deeper into promising ideas during the same session. This fast analysis often uncovers surprising insights in real time.

The ideation tool also catches unexpected ideas or “unknown unknowns.” These might not get widespread agreement but can spark major innovations, leading to new products or features that push boundaries and drive growth.

Speeding up development

Teams can now test and refine ideas much faster. Instead of waiting weeks for feedback, they can quickly run follow-up studies, speeding up the entire process. This acceleration helps companies move from concept to finished product more efficiently.

The platform’s specific features take ideation to the next level, making it easier to gather and analyze ideas. With these tools, teams can iterate more rapidly, ensuring that promising concepts are developed faster and more effectively.

Remesh features that enhance its value as an ideation tool

Remesh is packed with features that take ideation to the next level, making it the ultimate tool for innovation. One standout is Ask Opinion, where groups can share their thoughts and vote on each others' ideas. This powerful feature blends individual input with peer voting, helping teams generate fresh ideas while quickly measuring group consensus. It’s the perfect way to gather unique perspectives and instantly gauge agreement.

Then there's Live Polling, which provides immediate feedback on specific concepts. Teams can test different ideas and see which ones really hit the mark with their audience—fast.

In addition to processing feedback, Remesh's AI actively makes sense of it. The system automatically finds patterns and clusters similar ideas, helping teams sort through hundreds of responses without feeling overwhelmed. With its advanced analysis tools, Remesh enables quick interpretation, theming, and grouping of ideas. This allows teams to pivot as needed and refine their approach in real time, spotting trends and identifying areas that need more exploration. These features aren’t one-size-fits-all. Different teams use them in various ways to power their creative processes.

Different teams use the platform in unique ways

Each team brings a unique approach to using Remesh, making it an adaptable ideation tool for all kinds of creative processes.

Marketing teams focus on messages and audience reactions, using Remesh as an ideation tool to develop campaigns. They often run smaller sessions to get a deep understanding of how people respond to different messaging strategies. The platform allows them to test multiple messages at once, helping them pinpoint the ones that resonate best with their target audience.

Innovation teams take a broader approach, using the platform as an ideation tool for new product development. They run larger sessions, seeking standout concepts and unexpected insights that could spark new products or features. With Remesh’s AI-powered analysis tools, they can quickly identify promising directions and make swift decisions.

Research teams use a more structured approach. They begin with specific questions about consumer behavior and preferences, then use Remesh to gather detailed feedback while measuring group consensus. The platform allows them to make data-backed recommendations with confidence.

Understanding how teams use Remesh gives insight into its versatility, but seeing real-world examples truly brings these capabilities to life.

Real world examples of Remesh as an ideation tool

Companies across industries are using Remesh to turn customer feedback into tangible improvements. These examples showcase how the platform helps teams identify opportunities and build better products based on real customer needs.

Established Hair Care Brand

An established hair care brand used Remesh to explore launching a skincare line. They started by asking broad questions about skincare routines and frustrations, gaining insight into customer problems before developing specific product ideas. 

The team tested everything—from product names and packaging designs to color schemes and product claims. They gathered initial ideas from participants and then presented some of their own concepts to see how they measured up. This combination helped them determine if entering the skincare market was a viable move and how to approach it successfully.

By the end of the session, they had gathered feedback on the most popular name, color, and packaging, and even created a mockup during the session to see how everything worked together. Immediate feedback allowed them to make adjustments on the spot, ensuring they were on the right track.

Sunglasses Brand

A leading sunglasses manufacturer stumbled upon an unexpected opportunity during a routine feedback session. While discussing product improvements, one participant mentioned a common frustration: sunglasses getting smudged from sunscreen or wet hands.

“The platform revealed huge consensus around that idea, which led to more research and impacted product development and messaging,” says Noele.

This small insight about smudges uncovered a widespread problem that no one had addressed yet, leading to valuable product updates. It’s a perfect example of how Remesh helps companies uncover insights that spark big changes, even from seemingly minor feedback.

These success stories highlight what’s possible with the right tools, but achieving similar results requires knowing how to run effective sessions.

Creating effective sessions with ideation tools

Good preparation is key before using Remesh as an ideation tool. The best sessions start with clear objectives and a flexible mindset, allowing space for new ideas while guiding discussions. Successful teams craft clear discussion guides but stay open to unexpected insights that might come up.

To keep participants engaged, aim for sessions lasting 60 to 90 minutes, with 75 minutes being ideal. Start with broad questions to spark discussion, then narrow in on specifics. Leave time to follow up on interesting ideas and maintain an energetic flow.

To get the best insights, don't expect participants to bring solutions or product ideas to the table. "Asking people about flaws or problems or unmet needs tends to be more productive," Alexandra explains.

Once there is a solid understanding of unmet needs, introduce initial concepts for feedback and use voting to identify the most promising ideas. Then, explore the most popular concepts further with follow-up questions to refine and develop them.

Keep in mind: the platform shines when used as a tool for discovery, not just to validate what you already think you know. Embrace the unexpected—it’s often where the most valuable insights emerge, leading to products that truly solve customer problems.

Moving from Ideas to Action: Remesh as the Bridge in Your Ideation Process

Successful teams use Remesh as the bridge between initial brainstorming and the final product. Here's how it works: teams start by gathering ideas through smaller focus groups or brainstorming sessions. Then, they turn to Remesh to expand and refine those concepts, tapping into feedback from a larger, more diverse group—fast!

Think of Remesh as the "middle layer" in a sandwich of traditional research methods. On one side, you have deep, qualitative insights from focus groups or brainstorming. On the other side, you have broad data from large-scale surveys. Remesh combines both approaches, offering the best of both worlds: the depth of small groups with the speed and scale of larger ones. This allows teams to iterate quickly, testing and refining ideas until they’re on the right track for their final product or campaign.

Even if a session doesn’t result in a brand-new product, it’s still a win. Feedback on ideas that don’t work helps teams avoid costly mistakes early on. And those surprising insights? They often uncover better opportunities that teams might have missed otherwise.

Wrapping up Remesh as an ideation tool

Remesh is an ideation tool that helps teams unlock creativity. It combines the deep insights of focus groups with the broad reach of surveys. This mix lets companies move from ideas to finished products faster and more efficiently. With real-time feedback and quick iteration, teams can refine ideas on the fly.

Whether testing product concepts, experimenting with messaging, or exploring customer needs, Remesh makes gathering and analyzing feedback easy. It ensures every voice is heard and every idea gets attention.

Ready to improve your ideation process? Schedule a demo and see how Remesh helps you generate better ideas and make smarter decisions—no sticky notes required!

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