The Remesh Rebrand: Focusing on Truth

Today's world is marked by a paradox — as technology has led us to become more connected, and more information sits at our fingertips than at any point in human history, the truth has become harder to find.  Facts have been replaced with fake news, headlines have been replaced with clickbait, and meaningful conversations have been lost among the noise of trolls, bots, and sensationalist content.

While we each experience this in our personal lives, it has implications at a global scale.  Every day, organizations around the world from governments to companies make decisions about what they will do next based on what they know to be true. These decisions sum together in a very real way to dictate what the future of humanity will look like. They determine the products we make, the ethics we legislate, the jobs we create and the wars we support. In this way, the truth of today determines the reality of tomorrow.

Five years ago, we started Remesh with a simple idea — build something that makes the truth about populations accessible to people who make high impact decisions.  As a small team of physicists, mathematicians, and machine learning engineers we focused on building technology that made this possible. Over several years we have turned this technology into a product, and in 2016, we introduced it to the world.

We began growing faster than we ever thought possible and, because of the nature of our tech, quickly became associated with a trending idea — artificial intelligence. For the past few years we have run with this and proudly centered our identity around the idea of AI. If you've read about Remesh, you've probably encountered this. If you've ever had a conversation with me, you know it is nearly always on my mind.  

However, as we've matured, our relationship with AI has as well. We still build it. We still obsess about it. But we now understand more than ever that it is a means, not an end.  We are not defined by the AI we develop. We are defined by the truth we deliver.

In a world of increasing information and races to the bottom, we believe truth will become the most important competitive advantage of many organizations. We vow to be a trusted source of that truth. To let all of our companies' decisions be steered by a simple question — does this bring our customers closer to the truth?

To mark this shift, we have evolved our brand. We have dialed down how much we talk about our AI and shifted our focus towards how our product helps organizations discover truth.  We have evolved our logo to include a highlighted dot which signifies the truth. And, in a time where truth seems to get lost in the noise, we've capitalized it — because we think the Truth is just that important.

Andrew Konya

CEO and Co-Founder